About
Hi, I’m Angeline,
I started Brand & Character to help technical professionals and founders share their story and expertise to win new clients and attract business opportunities.
My 25-year marketing career has been one big experiment up to this point. I worked in advertising in London and Auckland; both creatively and strategically. Client I workeddwith included Honda Engines, Honda OEM, Seven Marine, Ogilvy, TNT Magazine, NAB, Blind Foundation NZ, American Express, Pultron Composites….after 25 years the list gets rather long.
The last 10 years I have worked for technical industries where I found my happy place. Put simply, it’s me and my curious brain working with super smart, technically-minded people who need an outsider with my skillset to help them. They work to their strengths and I get to support them with any marketing they require to help them reach their business objectives.
A little bit about me
Lives in sunny Gisborne, New Zealand.
Works with clients locally and globally.
Obsessive book geek.
Average tennis player.
Mother of a future football pro/entrepreneur.
Loves travel, adventure, good coffee.
Hates crowds - unless it a sports match or concert.
About Personal Branding on Linkedin™
I developed a Personal Branding programme for technical industries based on a panicked ‘what now?’ moment. While working for an industrial technology company I was ticking all the traditional marketing boxes but getting little cut through.
Back to the drawing board which meant some deep research, I discovered the power of leveraging the key experts within the business to share what they do via their LinkedIn profile.
I started experimenting and 2 weeks in: a meeting with a key decision maker for a global heavyweight who was interested in their product and research capabilities. It was this shift away from traditional marketing to a more human-centric approach which resulted in leads, new clients and landing a significant F500 strategic alliance.
6 years of continuous improvement later I now deliver this programme for technical professionals and founders who are looking to grow on a global scale or secure new business.
Every client is different but the same rule applies: people connecting with people, sharing high value content, building communities and strategically delivering the right message to the right people.
It’s an approach that wins clients and builds brands that lasts.
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