Why Personal Branding is Great for Business

Written By Angeline Beattie

Feeling invisible in your industry despite all your hard work and expertise?

I see this often. You and your team may be top of your game, but somehow your message and story isn't cutting through the noise. The thing is, business marketing has been turned upside-down in recent years and traditional marketing just isn’t getting the cut-through it once did.

Maybe you're thinking Personal Branding is just another marketing tactic, but why it works is super-simple:

People connect and build trust with people.

Building your Personal Brand on LinkedIn™ gives you the opportunity to build a highly targeted network and shine the spotlight on the value your company brings to the table by:

  • sharing high-value content and stories.

  • showcasing you and your teams' expertise.

  • building trust and connection.

  • being a key person of influence in their decision-making process

  • being visible to your future customer.

Personal branding in 2025 is no longer a nice-to-have but a must-have to grow your business and win strategic clients.

Trust is Still Business Currency

When was the last time you bought something from someone you didn't trust? I’m guessing never.

Now think about the potential client that is looking for a new supplier with a price ticket of $10,000- $1m+?

They don't care about your website or logo, what they want to know is:

  • Will they be a trustworthy partner?

  • Will they deliver on time?

  • Do they have the expertise to add value long term?

  • Do they walk the talk?

Actually, there are 1000’s of questions they want answered and they will go searching to find those answers.

Your Personal Brand gives you the platform to show up and share stories that educate, entertain and inspire trust. It's not marketing to your network, it's building relationships and helping your future customer learn that your company is the ONLY CHOICE for them to sign with.

When people can see your expertise, values, and professional journey, they're already halfway to working with you.

Is your future customer on LinkedIn?

LinkedIn is used by professionals for all kinds of reasons. People are looking at competitors, researching potential business opportunities, keeping an eye on the industries they work, building their own personal brand… LinkedIn is more than just a social media platform. It is used for research, learning and networking.

The fact is: if LinkedIn is where your industry peers and future clients are then it's the place you need to be visible.

Thought leadership alongside Personal Branding one of the best things you can do grow your business and win new clients. Rather than 'marketing' your services, you are leveraging your expertise and personality to:

  • Be known

  • Be trusted

  • Be helpful

When your future customer is ready to buy, you will be the one they want to talk to.

The Good News

Only 1% of people are actively posting on LinkedIn. Many are still focusing purely on their company profile (a topic for another day).

If you start building your personal brand today you will be ahead of the 99% who aren't. There is still room to carve out your space as an industry leader and…

…you'll be a 1%er!

That's quite an impressive advantage, and you’ll be in some fine company too. Just ask Simon Squibb, Steven Bartlett and Melinda Gates – all people who are scaling their businesses by investing in their Personal Brand on LinkedIn.

Angeline Beattie